Tommy Hilfiger

What happens when an iconic Americana brand rubs elbows with one of the biggest pop superstars of our time? A campaign that practically writes itself. Tommy wanted to work with artist/activist Shawn Mendes to create a capsule featuring their classic styles—this time, with more sustainability in mind. I was pulled in to name the collaboration, then take to social to tease, engage, and delight followers. The result? It drove the highest global growth in new followers for Tommy Hilfiger since 2019, with a record-breaking total of 1.5 billion global impressions.