LET'S HEAR IT
Brand-thinker and sharp-as-a-tack writer! I had the pleasure of working with Lakecia for almost 2 years at REI Co-op. She was the singular brand voice for our product division. In that capacity, she balanced concise technical writing with elegant brand-infused copy, all in a fast and steady environment. She is a thoughtful and fun person to work with. I would absolutely recommend her for any brand, big or small, that is looking to elevate their brand voice and execution.
Scott Mosher, Creative Director at REI
I worked with Lakecia on the Go Lab incubator program at Meta, where she led our copywriting and assisted in our branding strategy. Lakecia was a pleasure to work with—not only was she a total team player and an out-of-the-box thinker when it came to the program's creative strategy. She puts a lot of care and thought into her decisions and helps deliver great impact through her work.
Jamie Koffman, Strategic Partnerships at Meta
Lakecia is able to squeeze the creative juice out of the most mundane situations. Time and time again, I looked to her to deliver copy for branding, social, curriculum, presentations, and more. Whatever the task, she dove in quickly and delivered quality work within tight timelines. A professional dedicated to developing her craft and supporting her team, I’m looking forward to working with Lakecia again and highly recommend her.
Vernee Norman, Emmy Award Winning Producer & Project Manager
When I met Lakecia, I knew I wanted to work with her immediately. She is passionate, warm, and trustworthy. As a gifted copywriter, Lakecia brings an amazing array of skills and expertise to every project. I had the pleasure of collaborating with her on NPR promotional campaigns involving digital and social videos. Her capability to easily conceptualize and write copy within a very short time was impressive. I would highly recommend Lakecia to any team.
Carol Paik, Senior Marketing Professional at NPR & PBS
Lakecia is a fun, dedicated, and passionate copywriter. We were colleagues at NPR as part of a copywriter-art director team and tackled a few great projects together that left our clients very happy. Lakecia always prepares ahead for client meetings, gets excited about the work, asks good questions, and offers her own unique perspective. I would love to work together again!
Juana Merlo, Freelance Art Director
Lakecia is a talented and passionate writer, and an absolutely delightful colleague. Working with Lakecia is always a pleasure, she brings a fresh perspective and a positive can-do attitude to the table regardless of the creative challenge in front of her.
Billy Candela, Creative Director at NPR
Lakecia stepped in during a period when we needed extra copy support. She learned Kabbage's complex product information quickly to write emails, online ads, web copy, blog posts, and video scripts–all on a tight timeline. She brought creativity to our brainstorms, even participating on-site when asked, and always had a fresh eye. Her writing is conversational and approachable – a tone many brands look to convey today.
Audrey Johnson, Brand Lead at Kabbage Inc.
I had the pleasure of working with Lakecia for one year at REI Co-op. She is a smart and talented writer who knows how to elevate the work both technically and creatively. Lakecia is empathetic, hardworking, and she has a knack for quippy, smart copywriting.
Bri Cortez, Brand Designer at REI