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An Intro to A/B Testing Copy


How do you make sure your copy works? You put it to the test.


Getting to know A/B testing or split testing couldn't be easier in the digital age. Many platforms have the process automated for you.


Why A/B test your copy?

Running A/B tests with your marketing initiatives is a great way to learn how to drive more traffic to

your website and generate more leads from the visits you’re getting. Just a few small tweaks to

a landing page, email, or call-to-action can significantly affect the number of leads your company

attracts.


The insights stemming from split tests can drastically improve the conversion rates of your landing

pages and the clickthrough rates of your call-to-action.


It's been proven that A/B testing landing pages can generate up to 30-40% more leads for B2B sites and 20-25% more leads for eCommerce sites.


What kind of copy can you test?

- body copy for emails

- subject lines for emails

- call-to-action copy

- landing page copy


What makes an A/B test successful?

Having a control (A) and a variant (B) is vital. A/B or Split Testing can also be used with more than one variant. Go nuts! But not too nuts. Narrowing to two variants is ideal.


How to set up an A/B test

HubSpot has a tool that lets you test two different landing pages with different copy, headlines, buttons, and graphics. It shows you which one measures up for your business at the time. They even walk you through the entire process.


I successfully made it through writing an entire blog post without mentioning... nevermind.

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