lakecia
An Intro to A/B Testing Copy
How do you make sure your copy works? You put it to the test. Getting to know A/B testing or split testing couldn't be easier in the...
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lakecia
- Jul 30, 2020
- 1 min
Hiring This Woman of Color Means...
Your copywriter identifies as queer. Please ask how to pronounce my name. Please ask me for my pronouns. Don’t assume. If you can’t back...
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lakecia
- Mar 16, 2020
- 3 min
Tips on How to Work From Home From Someone Who Does It Every Day
Well firstly, welcome to the jungle. Keep in mind, working from home has never gotten a bad wrap until ...the pandemic. So all this talk...
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lakecia
- Dec 19, 2019
- 2 min
10 Songs That Got Me Through My Workday in 2019
As you may or may not know, most of my days consist of late morning cups of coffee, stretches, taking Cheech on his walks, playing fetch...
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lakecia
- Dec 17, 2019
- 3 min
3 Things Your 2020 Website Needs
You meet a potential lead in a coffee shop and want to tell them more about your company (at the barista’s pace) and although you’ve...
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lakecia
- Nov 7, 2019
- 3 min
SEO Tactics You May Have Missed
Every business places significant importance on optimizing their site by using different SEO tactics. However, do these tactics apply to...
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lakecia
- Nov 5, 2019
- 2 min
Why Hire a Copywriter Instead of the Dude Who Wears Multiple Hats?
Your dream team is locked down. Finally, a squad of people who get it, are down for the cause and are ready to show the world how your...
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lakecia
- Oct 16, 2019
- 3 min
Trust Is Keeping You From Hiring Remote Workers
It's no mystery that we've eased into trusting the digital world in more ways than we ever intended. With purchases, dating, and even...
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