McDonald’s

This gig kinda felt like making it just in time for the breakfast menu. For McDonald's Worldwide Convention 2022, I supported the creative team as copywriter, helping shape the voice for 15,000 attendees from 119 countries reuniting for the first time in four years. I jumped into creative concepting and ideation sessions, then wrote copy that brought the event to life across interactive displays and touchpoints throughout the convention. Working alongside McDonald's Agency 123, I helped develop the verbal identity and messaging toolkit that kept everything feeling celebratory and on-brand. After four years apart, we got to welcome everyone back—with words that matched the feeling of that first bite.