Febreze

In 1998, we saw a high-top sneaker levitate, get trapped in a water molecule, and exit the patio doors. In 2024, you’ll see a series of slice-of-life TV spots—one of which was inspired by my mom. You may even hear a couple of radio spots I helped write. No floating acts, but a culturally embedded offering of coziness you get when you refresh your space. Scriptwriting, creative direction, and casting by yours truly.